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    The Boron Letters

    book: The Boron Letters author: Gary C. Halbert, Bond Halbert general overview The Boron Letters is a series of letters written in the 1980s by world-renowned copywriter Gary Halbert to his son Bond Halbert....

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    Confessions of an Advertising Man

    book: Confessions of An Advertising Man author: David Ogilvy 3 key takeaways include: only marketing things you believe in advertising is meant to sell, not to entertain use facts, mystery and research to create...

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