The Boron Letters

book: The Boron Letters author: Gary C. Halbert, Bond Halbert general overview The Boron Letters is a series of letters written in the 1980s by world-renowned copywriter Gary Halbert to his son Bond Halbert....


Confessions of an Advertising Man

book: Confessions of An Advertising Man author: David Ogilvy 3 key takeaways include: only marketing things you believe in advertising is meant to sell, not to entertain use facts, mystery and research to create...